Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page on search engines like Google, Bing, and Yahoo. By optimizing a website for search engines, a company can increase its visibility, attract more traffic, and ultimately drive more business. Some common techniques used in SEO include keyword research, on-page optimization, and link building. Keyword research involves identifying the words and phrases that potential customers are searching for, and then incorporating those keywords into the website’s content and meta tags. On-page optimization involves making sure that the website’s structure, content, and code are all optimized for search engines. Link building involves getting other websites to link to the company’s website, which can help to increase its authority and visibility. By implementing a comprehensive SEO strategy, a company can improve its search engine rankings and drive more business.